The group is a leading Pen manufacturer from India having customers all across India. The group is equally engaged in Exports of Pens against which a separate legal entity in the name of Altis Pens & Exports has been incorporated in 2017 to bifurcate the needs of Indian and Overseas buyers. To meet the needs of the highly demanding and discerning buyers in the domestic market, the organization has been introducing several new products in the market, which has allowed the Indian buyer easy access to international standards in writing instruments and several other high-performance pens that combine affordability and top-end performance. We have been targeting at the Indian school-going population which has created a niche for itself among the younger age groups as well. Our products are targeted primarily at the mass market, schools and offices. Economically priced to allow better value for the retailers, the products are unique in their price-to-performance ratio. Reliability in supplies, competitiveness and high quality of both products and packaging are the watchwords of the organization.